Merchandising at Lucky Lulu's and Lulu Luxe--two contemporary women's boutiques in San Luis Obispo, CA
Lucky Lulu's and Lulu Luxe target the young women's market with a focus on ages 13-20 at Lucky Lulu's and 16-30 at Lulu Luxe. They are owned by the same company; but, the Lucky Lulu's Customer is Lulu Luxe's little sister. Lulu Luxe showcases brands including Rich and Skinny, True Religion, and Dolce Vita.
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